Why I Gave Up Shopping for New Clothes and Why You Should Too: The Problem with Fast Fashion

These days everyone is proudly flaunting their metal straws and those reusable spoons & forks but there is another bunch of products that could have more impact in the pollution problem if most of us gave it up. This is why at the start of 2019, I made this as my top resolution and here is why you should include it in yours too!

Why You Should Quit Shopping for New Clothes

These days everyone is proudly flaunting their metal straws and those reusable spoons & forks but there is another bunch of products that could have more impact in the pollution problem if most of us gave it up.

What is it you ask? Give up shopping fast fashion products!

What is fast fashion?

It is inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends.

In A Nutshell

In early 2018, the fashion giant H&M reported sitting on a huge pile of unsold clothes — $4.3 billion worth of inventory. They also incinerated 15 tons in 2017, which they claimed were clothes not safe to use. This shows the major problem the fast fashion industry has. Imagine if each one of the 7.5 billion people on Earth owned only one pair of pants and one shirt, that would make 15 billion items of clothing but of course we have more. In fact our consumption for fast fashion is growing at a crazy pace and it must stop. For over two decades, I have always been a fan of buying second hand clothes, in my country, we call it ukay-ukay. However, it was only this 2019 that I decided to completely avoid purchasing any new clothing for the entire year.

Here are the reasons why I decided to stop:

More than 50% of fast fashion produced is disposed in under one year.

150 billion garments per year are produced in the global fashion industry, which means about 20 items per person.

30% of clothes is never sold.

460 billion dollarsis how much the global economy misses out on each year because people are throwing away clothes they could continue to wear.

Less than three years is the lifetime of an apparel item in developed countries.

Customers are using large amounts of clothing for a shorter time:An average American buys 70 apparel items a year which translates to a new piece of clothing every four to five days.

The average closet of a UK citizen contains 152 items. More than half gather dust. There are $45 billion of unworn clothes in the United Kingdom alone.

What if you just cannot cut down just as much as I can? Here are some suggestions:

  • Support eco-friendly brands that support long-term conservation projects.
  • Shift to eco-fabrics and support the development of agricultural residues like leftover straw as sustainable alternative for fabric manufacturing.
  • Buy clothes that last and reduce & recycle fabric to optimise the use of the product. Try doing Project 333 and be surprised how little you need for 3 months.

At a digital age, it is not an excuse to not know of sustainable alternatives. It is good though that for most Filipinos, ukay-ukay is popular but it is not really stopping the production of new ones which eventually end up in thrift stores. We have also become home to huge stores of fast fashion brands. The next time you shop, think about it. Is it really necessary?

If you want to know more about the growing problem of fast fashion, check out these resources:

Pulse of the Fashion Industry by Global Fashion Agenda and Boston Consulting Group

The State of Fashion by Business of Fashion and McKinsey Company

A new of textile economy by the Ellen MacArthur Foundation

Fashion at the crossroads by Greenpeace

The True Cost documentary

Burning deadstock? Sadly, ‘Waste is nothing new in fashion’

Seven Sustainable Priorities for Fashion Industry Leaders by Global Fashion Agenda

The Sexy Off-Price Sector Has a Big Problem by eMarketer Retail

Takeaways From Future of Fashion Sustainability Panel

Overproduction: Taboo in Fashion

Oxfam Research

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